Integrated & Elevated: Boosting Wellness Brand Sales Through Web, Amazon, and Marketing Systems
Client
Health & Wellness
Year
2020
Challenge:
A health and wellness brand needed a new website design, e-commerce integration, and an optimized marketing plan to drive sales.
Goal:
The goal was to create a modern, user-friendly website that seamlessly integrated e-commerce features, offered a smooth user experience, and drove conversions. Through strategic website design, marketing integration, and multi-channel efforts, the brand's online presence was successfully expanded.
What I Did:
→ Designed and launched a fully integrated e-commerce website, optimized for mobile and desktop users.
→ Integrated marketing automation tools for targeted customer communications and streamlined sales processes.
→ Developed and executed marketing campaigns, including social media ads, email marketing, and SEO optimization.
→ Implemented Amazon selling strategies and integrated Amazon as a new sales channel.
Results:
→ Boosted website sales by 50% year-over-year.
→ Increased Amazon sales by 40% within the first 6 months of implementation.
→ Enhanced customer engagement through targeted campaigns, driving up to 3x higher conversion rates on site visits.
Scope of Work
