Spirit of ROI: How Performance Ads Drove High-Return Growth for a Global Beverage Brand
Client
Spirits Brand Paid Advertising
Year
2025
Challenge:
A spirits brand needed to expand its market presence across multiple regions and create a strong connection with consumers through paid media.
Goal:
The goal was to enhance brand visibility across regions and connect with target consumers through effective and engaging campaigns. By utilizing multi-channel marketing and refining the messaging, the brand was able to strengthen its market position and grow its sales.
What I Did:
→ Created and executed multi-channel advertising campaigns across social media, display networks, and paid search.
→ Focused on brand positioning, targeting key demographics, and optimizing paid media spend to maximize exposure and sales.
→ Integrated customer feedback loops to continually refine messaging and creative for better customer engagement.
Results:
→ Increased market share by 20% in new regions.
→ Achieved a 30% increase in sales within 12 months of campaign implementation.
Scope of Work
