Full Table, Full Funnel: Launching a Digital Ecosystem That Drives Restaurant Growth
Client
Restaurant/Franchise
Year
2023
Challenge:
A restaurant franchise needed to build customer loyalty, increase repeat visits, and drive sales growth across multiple locations.
Goal:
The goal was to create a seamless experience that encouraged customer loyalty and repeat visits while increasing sales for the franchise. By integrating a mobile loyalty program and automating customer communications, the brand experienced both enhanced engagement and sales growth.
What I Did:
→ Designed and launched a custom loyalty program integrated with a mobile app, rewarding repeat customers with personalized offers and promotions.
→ Created automated marketing workflows to engage customers through email, SMS, and push notifications, ensuring consistent communication and increasing customer lifetime value.
→ Streamlined the ordering process to reduce wait times and improve customer satisfaction, enhancing the overall dining experience.
Results:
→ Increased customer retention by 30%, with a 25% rise in repeat visits across locations.
→ Generated a 15% increase in sales across the franchise locations.
Scope of Work
