From Zero to Growth: Building a Scalable Marketing System for a High-Potential Startup
Client
Startup Company
Year
2021
Challenge:
Limited brand awareness, no marketing infrastructure, small inexperienced team, tight budget and timeline.
Goal:
Build a scalable marketing system to establish brand presence, generate leads, and accelerate growth.
What I Did:
Developed social media branding and messaging from scratch
Designed and executed paid media campaigns targeting ideal customers
Set up lead routing and marketing automation for seamless follow-up
Trained internal team on tools and processes for ongoing marketing management
Results:
Significant increase in qualified leads within first 3 months
Improved brand visibility and social engagement across platforms
Streamlined marketing operations enabling rapid scalability
Equipped team to manage campaigns independently, reducing external costs
Scope of Work
