Precision Targeting, Premium Leads: Scaling Luxury Real Estate Through Strategic Paid Advertising
Client
Residential Real Estate
Year
2019
Challenge:
A luxury real estate firm needed to optimize lead generation, nurture prospects, and improve ad targeting to drive higher-quality leads.
Goal:
The goal was to optimize the lead funnel from initial lead generation to final conversion. By focusing on high-value prospects, refining ad targeting, and enhancing conversion strategies, I helped maximize ROI and bring more qualified leads into the pipeline.
What I Did:
→ Developed a comprehensive ad targeting strategy to increase high-value leads.
→ Implemented advanced lead nurturing workflows to maintain engagement and move prospects through the funnel.
→ Provided strategic consulting on campaign structure, targeting adjustments, and lead routing for maximum conversion efficiency.
→ Conducted conversion rate optimization (CRO) on landing pages and ad creatives for better results.
Results:
→ Increased lead quality by 40%, significantly improving overall campaign ROI.
→ Improved conversion rates by 25%, leading to more high-value prospects entering the sales pipeline.
Scope of Work
